Amway India-From Direct Selling to Omni Channel Business Strategy

In August 1949, two friends, Jay Van Andel (Jay) and Richard DeVos (Rich), became the distributors of “Nutrilite” food supplements manufactured by US-based Nutrilite Products, Inc. (Nutrilite) . In September 1949, they incorporated their own Nutrilite product distributorship under the name “Ja-Ri Corporation” (Ja-Ri Corporation derived from their names Jay and Rich)...